The last CROSS INNOVATION ACADEMY was hosted by Deutsche Post in Bonn and featured executive presentations from Deutsche Post, Deutsche Telekom, FJORD, Lufthansa, Microsoft, Teleclub, Sagem Wireless, VZnet and others.
The development of mobile communication is changing the way we do business and is influencing industries globally. The cross-dynamics and innovation speed of mobile media leads to unsolved challenges and unthinkable questions. Therefore the next CROSS INNOVATION ACADEMY will be focused on the theme of “Mobile Media Madness”.
We’ve invited 50 guests to join us on Thursday and Friday, 01 and 02 July, 2010. Expect a firework of provocative presentations with inspirational interactive sessions, followed by a hearty, informal dinner. The goal: an inspirational exchange of ideas, insightful knowledge and unexpected connections. No agency pitches and no corporate small talk.
Thursday, July 1st, 2010
| Time | Title & Speaker |
|---|---|
| 08:30 - 09:00 | Registration & Coffee |
| 09:00 - 09:15 | Welcome & Warm Up |
| 09:15 - 09:30 | "The Importance of raising the Right Questions", Prof. Dr. Charles Savage |
| 09:30 - 10:00 | Keynote "Mobile Media Madness", Monty Metzger, Ahead of Time |
| 10:00 - 10:30 | Keynote "From lean back to jump in, the new model for mobile interaction" - Jérôme Nadel, Executive Vice President – Marketing & User Experience, Sagem Wireless |
| 10:30 - 11:00 | "Face-to-Face Crowd Sourcing” hosted by Charles Savage |
| 11:00 - 11:30 | “App Store Ranking – The new SEO / SEM for Mobile?” - Carsten Frien, CEO & Co-Founder, madvertise |
| 11:30 - 12:00 | Keynote - Marco Hauprich, Director Neue Technologien, Deutsche Post |
| 12:00 - 12:30 | Interactive Session "Burning Questions" |
| 12:30 - 13:30 | Lunch Break |
| 13:30 - 14:00 | "The mobile ecosystem" - Keynote by Ajit Jaokar, CEO, Futuretext |
| 14:00 - 14:30 | "M2M - challenges and innovative use cases" - Mark Schönfeld, M2M Competence Center Deutsche Telekom |
| 14:30 - 15:00 | "Loyalty 2.0 - Mobile Kundenbindungsprogramme" - Florian Resatsch, Co-Founder and CEO of friendticker |
| 15:00 - 15:15 | Re-Think, Prof. Dr. Charles Savage |
| 15:15 - 15:45 | "A New Kind of Smartphone" - Dr. Frank Prengel, Technical Evangelist Mobile, Microsoft |
| 15:45 - 16:00 | Coffee Break |
| 16:00 - 16:30 | Keynote - Olof Schybergson, Founder and CEO, FJORD |
| 16:30 - 18:00 | “From mobile device to mobility” - Special Innovation Session by FJORD |
| 18:00 - 18:15 | Summary of the Day by Monty C. M. Metzger and Dr. Charles Savage. |
| 19:00 - 23:00 | Evening Event at Hotel Kameha Grand --- --- --- --- --- --- --- --- --- --- --- --- ------ --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- |
Friday, July 2nd, 2010
| Time | Speaker & Speech Title |
|---|---|
| 09:00 - 09:30 | "Burning Questions", Monty Metzger & Dr. Charles Savage. |
| 09:30 - 10:00 | “Delivering multi screen TV experience: a real live example" - Dr. Felix R. Graf, COO, Teleclub |
| 10:00 - 10:30 | "Native-App vs. Web-App" - Sebastian Soethe, Head of Mobile, VZnet (StudiVZ & Schueler VZ) |
| 10:30 - 11:00 | "The End of Radio as you know it." - Holger G. Weiss, CEO, CC Ventures |
| 11:00 - 11:15 | Coffee Break |
| 11:15 - 11:45 | "A Day in the Life of a Mobile Citizen" - Denis Kliefken, E-Plus Mobilfunk |
| 11:45 - 12:15 | "Mobile Meta Communities" - Dr. Torsten Wingenter , Global Coordination Social Media Marketing |
| 12:15 - 12:45 | Re-Think, Prof. Dr. Charles Savage |
| 12:45 - 14:00 | Lunch Break |
| 14:00 - 15:30 | “Marketing as Service” - Special Session by FJORD |
| 15:30 - 15:45 | Summary of the Day by Monty C. M. Metzger and Dr. Charles Savage. |
| 15:45 | End of XIA --- --- --- --- --- --- --- --- --- --- --- --- ------ --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- |
