The last CROSS INNOVATION ACADEMY was hosted by Deutsche Post in Bonn and featured executive presentations from Deutsche Post, Deutsche Telekom, FJORD, Lufthansa, Microsoft, Teleclub, Sagem Wireless, VZnet and others.

The development of mobile communication is changing the way we do business and is influencing industries globally. The cross-dynamics and innovation speed of mobile media leads to unsolved challenges and unthinkable questions. Therefore the next CROSS INNOVATION ACADEMY will be focused on the theme of “Mobile Media Madness”.

We’ve invited 50 guests to join us on Thursday and Friday, 01 and 02 July, 2010. Expect a firework of provocative presentations with inspirational interactive sessions, followed by a hearty, informal dinner. The goal: an inspirational exchange of ideas, insightful knowledge and unexpected connections. No agency pitches and no corporate small talk.

Thursday, July 1st, 2010

TimeTitle & Speaker
08:30 - 09:00Registration & Coffee
09:00 - 09:15Welcome & Warm Up
09:15 - 09:30"The Importance of raising the Right Questions", Prof. Dr. Charles Savage
09:30 - 10:00Keynote "Mobile Media Madness", Monty Metzger, Ahead of Time
10:00 - 10:30Keynote "From lean back to jump in, the new model for mobile interaction" - Jérôme Nadel, Executive Vice President – Marketing & User Experience, Sagem Wireless
10:30 - 11:00"Face-to-Face Crowd Sourcing” hosted by Charles Savage
11:00 - 11:30“App Store Ranking – The new SEO / SEM for Mobile?” - Carsten Frien, CEO & Co-Founder, madvertise
11:30 - 12:00Keynote - Marco Hauprich, Director Neue Technologien, Deutsche Post
12:00 - 12:30Interactive Session "Burning Questions"
12:30 - 13:30Lunch Break
13:30 - 14:00"The mobile ecosystem" - Keynote by Ajit Jaokar, CEO, Futuretext
14:00 - 14:30"M2M - challenges and innovative use cases" - Mark Schönfeld, M2M Competence Center Deutsche Telekom
14:30 - 15:00"Loyalty 2.0 - Mobile Kundenbindungsprogramme" - Florian Resatsch, Co-Founder and CEO of friendticker
15:00 - 15:15Re-Think, Prof. Dr. Charles Savage
15:15 - 15:45"A New Kind of Smartphone" - Dr. Frank Prengel, Technical Evangelist Mobile, Microsoft
15:45 - 16:00Coffee Break
16:00 - 16:30Keynote - Olof Schybergson, Founder and CEO, FJORD
16:30 - 18:00“From mobile device to mobility” - Special Innovation Session by FJORD
18:00 - 18:15 Summary of the Day by Monty C. M. Metzger and Dr. Charles Savage.
19:00 - 23:00 Evening Event at Hotel Kameha Grand --- --- --- --- --- --- --- --- --- --- --- --- ------ --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- ---

Friday, July 2nd, 2010

TimeSpeaker & Speech Title
09:00 - 09:30"Burning Questions", Monty Metzger & Dr. Charles Savage.
09:30 - 10:00“Delivering multi screen TV experience: a real live example" - Dr. Felix R. Graf, COO, Teleclub
10:00 - 10:30"Native-App vs. Web-App" - Sebastian Soethe, Head of Mobile, VZnet (StudiVZ & Schueler VZ)
10:30 - 11:00"The End of Radio as you know it." - Holger G. Weiss, CEO, CC Ventures
11:00 - 11:15Coffee Break
11:15 - 11:45"A Day in the Life of a Mobile Citizen" - Denis Kliefken, E-Plus Mobilfunk
11:45 - 12:15 "Mobile Meta Communities" - Dr. Torsten Wingenter , Global Coordination Social Media Marketing
12:15 - 12:45Re-Think, Prof. Dr. Charles Savage
12:45 - 14:00Lunch Break
14:00 - 15:30“Marketing as Service” - Special Session by FJORD
15:30 - 15:45Summary of the Day by Monty C. M. Metzger and Dr. Charles Savage.
15:45End of XIA --- --- --- --- --- --- --- --- --- --- --- --- ------ --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- ---