In this journey of intersection of green and digital we can witness several interesting examples connected closely to our daily lives in several ways. These can be smart solutions in the residential business world (yellow storm-customer driven smart meters) to more efficient tools and applications for communications (BT-HD level virtual conferencing). Not only this but the incorporation of green in to digital world can also enable improved agricultural practices and community building (digital green-) to sustainable investments in green technologies (watervent).
Looking deeper in to customer side the residential businesses, it’s a lot about motivation and customer behavior.
Explanation helps but needs to be supplemented by smart, real, hands-on solutions which can inculcate feelings of excitement and engagement in the heart and mind of the users. Several approaches to foster sustainable consumer behavior can be setting social norms, using eco-system approaches in creating new applications, creating new opportunities close to the customer and creating opportunities in the non-utility world thus spreading out creativity in spheres where it is presently not available. An interesting example can be use of smart grids to organize and manage the crowd of customers and producers. Another interesting tool can be the application of social media for increasing innovation power and generating new business models. But important is how to communicate? and ask ourselves that “are we ready to change? And how much change do we like? What will be the consequences of such change?”
Expanding on the business perspective, Kai Lorenz (BT, Germany) stressed on the need of setting sustainability targets in the business models and the need to create advance technology to enable new work culture for articulating new ideas and concepts. It’s a challenge to create a balance between the economics and ecology. Rikin Gandhi (Digital Green, India) wonderfully explained how advanced digital technology can help poor farmers in India to increase their profits and also connect with each other by learning and applying the latest agricultural practices on the fields by using information technology tools. This created a community where incentives were created not just based on money but also on value system. It was inspiring to see to see how technology integrates in to agriculture and also in to the social systems.